Michigan

Ad spend Visits
Dem $120m 21
Rep $88m 18
White Black
% Pop 78.7% 14.1%
College degree 46.5% 27.4%

Pennsylvania

Ad spend Visits
Dem $180m 27
Rep $170m 33
White Black
% Pop 80.6% 12.3%
College degree 50.7% 32.2%

Wisconsin

Ad spend Visits
Dem $78m 18
Rep $55m 13
White Black
% Pop 86.4% 6.6%
College degree 50.3% 24.4%

Sources: Ad spend from NYT, in USD; Demographics data from United States Census Bureau and Lumina Foundation; campaign visits from VoteHub